Public Representative, Chair
Urina Harrell is a marketing professional with over 11 years of experience, specializing in helping startups, nonprofits, and community-based initiatives establish and grow their brands. She founded Vox Pop Branding in 2013 with a mission to enhance the effectiveness of marketing strategies and demonstrate that positive impact messaging can drive both profitability and social good. Combining her educational background in Psychology and Neuroscience from Duke University with a Master’s in Marketing from Loughborough University in the United Kingdom, Urina takes a human-centered approach to guide her clients and firm.
Urina’s expertise extends beyond marketing and branding to include consulting for affordable housing developments and homeless initiatives through community outreach and strategic communications planning. She has coordinated efforts with political stakeholders across the country to advance community-focused communication initiatives and has led marketing initiatives for the Los Angeles County Workforce Development, Aging, and Community Services programs.
Her diverse client base includes large-impact organizations, local businesses, and high-profile individuals like NBA player Jrue Holiday. Urina’s work has been recognized by the California Secretary of State and at the ESPY Awards. In addition to running her marketing agency, Urina is also the founder of Vox Pop Kids, an educational brand that teaches children the importance of financial literacy, business acumen, and philanthropy.
